The USB charging cable is an accessory you can’t live without. So why has its design remained so dull and uninspiring for years? PlusUs is out to change that with LifeStar™ — an entirely new looking USB cable reimagined in a stylish way, to keep your favorite devices looking good while they’re charging. The cables range from eco-friendly faux leather to denim, all with matching aluminum connectors. All made in a family-owned factory specializing in leather handcrafting, and with a durable double-stitched outer layer to prevent fraying and tangling, these cables are more than skin deep.